FWFM has successfully grown each year and it’s a direct reflection of the commitment by our vendors, volunteers and staff. It’s important for the FWFM to stand behind the vendors and help them along the way.
what sets FWFM apart from other area markets
We operate the only 52 week a year farmers market in the NE region of Indiana. Our year runs Oct to Oct, this allows us to follow easier the growing seasons.
Our market has been around for 7 years; we have a track record in the community of excellence. This is a market where vendors know they're going to sell out.
On a positive note, customers are drawn to bigger markets for more variety and one-stop shopping (and vendors benefit from selling all of their products through one large market).
FWFM offers year round vendors discounts and budget friendly 4 easy payments. These are offered to you for your dedication to the local consumers.
Year round vendors do 1 application with no application fees. This allows them to plan their schedule, their product schedule and also permits them to do a projected budget for the year.
Bonus: If you are not able to be at an indoor market and give us a weeks notice then we will give you $15 back in market bucks if we can fill your spot.
FWFM joined Greater Fort Wayne in September 2018. Full time vendors can join Greater Fort Wayne at a drastically reduced rate and take advantage of business networking opportunities and have a business listing on there website also. Greater Fort Wayne will invite you to meetings, social events and more.
FWFM has negotiated with the national ServSafe organization for vendors to receive tests at discounted rates.
We insure that the market we build is not only customer friendly but also diverse in its product lines. We achieve this by limiting vendors in each category.
Have 2 paid staff and several volunteers that continually work together for the best possible experience for the customer and vendor.
We encourage our vendors to join the Facebook FWFM Vendor page. This page if for the vendors to communicate to each other, for us to give quick updates or to open discussions.
We have been diligently trying to put out a monthly newsletter to the vendors and hope to start a letter for our customers.
Get Monthly updates on how the website is performing, what is popular to better learn about your customers. We also try to recognize our vendors that are bringing attention to the website or farm market.
We are here to help you prepare your business to succeed
Work with first time applicants, to walk them through several processes to make sure they are personally and professionally ready.
Guide each small business and the local Board of Health to assist the vendors are product ready; Packaging, Label and verbiage are key to a successful experience.
Offer the most in depth information gathered in one place for businesses to learn to proper market themselves to consumers and laws that cover their specific product. Such as labeling, Insurance, Requirements, etc. Read more here
Walk you through different rules and regulations to help you, as a vendor gain a better understanding of the FDA, USDA, IRS and any other state or local agency their business jurisdiction falls under.
Locate commercial kitchens that suit their business needs.
Point vendors in the direction to obtain more exposure and to be given more opportunities and exposure across the state.
Notify you of grants to further production with our agricultural partners, Purdue and ISDA as we learn of them.
Communicate class/seminars being given by our partners in the community to assist in your growth.
website and Marketing Tools
Each vendor has their own web page on our website to help gain exposure. The vendor’s page offers a chance to show a picture and description of your business, has all their phone number, social media and website. We place at the bottom of the vendors webpage a direct email link, this means the customer has a direct link to your business without further searching on their part.
We inspect every farm, take pictures and promote them on social media. The collection is then provided to the involved vendor for them to use at no extra charge.
FWFM will assist vendors in building Facebook pages, offer guidance with Facebook, Instagram and other social media sites.
We try to provide google analytic stats on our customers and how it relates to each vendor to better serve them in developing their customer base.
FWFM is looking to offer classes & guidance on social media/marketing.
Is key to the success of our market we try to utilize all avenues to reach our patrons. We are continuing to explore all options.
Work with the city to promote our year round city with 30 banners (6 different slogans)
1 - 36”x 36” decals strategically placed for customers visibility
3” Waterproof stickers to be given to patrons of the market
50 - Year round sidewalk decals that will be strategically placed for repeated visual impressions around Fort Wayne and the FW trails located throughout the city. The trails offer the public a way to visit key areas of FW with limited contact with street traffic. Targeting these individuals with that enjoying moving about the city and exploring.
Partnering with several local organizations
Google target advertising
Social Media targeted advertising and interesting subject post.
Listing our market on 2 dozen various calendars and another 2 dozen websites.
Please understand it is our role to promote the market, it is up to each individual business to promote their business. We partner with our vendors and try to assist as much as we can for your growth and success.
How we evaluate the applying vendors for each market season:
Active Social Media
Active Internet Presence
Years in Business
Still reading, sounds like you want to join us. Please fill out our application