FWFM has successfully grown each year and it’s a direct reflection of the commitment by our vendors, volunteers and staff.   It’s important for the FWFM to stand behind the vendors and help them along the way.  

Our Indoor markets currently reside at Parkview Field off of Douglas Street every Saturday from October-May-Check our schedule for more details every Saturday from 9-1!

Our Indoor markets currently reside at Parkview Field off of Douglas Street every Saturday from October-May-Check our schedule for more details every Saturday from 9-1!

 
We take time to get to know you, your goals and appreciate your hard work.

We take time to get to know you, your goals and appreciate your hard work.

We provide you space not just to sell to the community, but to engage, grow and learn from this community.

We provide you space not just to sell to the community, but to engage, grow and learn from this community.

 

what sets FWFM apart from other area markets

  • We operate the only 52 week a year farmers market in the NE region of Indiana

  • Our market has been around for 7 years; we have a track record in the community of excellence. This is a market where vendors know they're going to sell out.

  • On a positive note, customers are drawn to bigger markets for more variety and one-stop shopping (and vendors benefit from selling all of their products through one large market).

  • FWFM offers year round, budget friendly and reduced rates. These are offered for your dedication to the local consumers, to made in 4 easy payments.

  • Bonus: If you are not able to be at an indoor market and give us a weeks notice then we will give you $15 back in market bucks if we can fill your spot.

  • FWFM joined Greater Fort Wayne in September 2018.  Full time vendors can join Greater Fort Wayne at a drastically reduced rate and take advantage of business networking opportunities and have a business listing on there website also. Greater Fort Wayne will invite you to meetings, social events and more.

  • FWFM has negotiated with the national ServSafe organization for vendors to receive tests at discounted rates.

  • We insure that the market we build is not only customer friendly but also diverse in its product lines.  We achieve this by limiting vendors in each category.

  • Have 2 paid staff and several volunteers that continually work together for the best possible experience for the customer and vendor.

  • We encourage our vendors to join the FWFM Vendor page. This page if for the vendors to communicate to each other, for us to give quick updates or to open discussions.

  • We have been diligently trying to put out a monthly newsletter to the vendors and hope to start a letter for our customers.

  • Get Monthly updates on how the website is performing, what is popular to better learn about your customers


We are here to help you prepare your business to succeed

  • Work with first time applicants, to walk them through several processes to make sure they are personally and professionally ready.  

  • Guide each small business and the local Board of Health to assist the vendors are product ready;  Packaging, Label and verbiage are key to a successful experience.

  • Offer the most in depth information gathered in one place for businesses to learn to proper market themselves to consumers and laws that cover their specific product. Such as labeling, Insurance, Requirements, etc. Read more here

  • Walk you through different rules and regulations to help you, as a vendor gain a better understanding of the FDA, USDA, IRS and any other state or local agency their business jurisdiction falls under.

  • Locate commercial kitchens that suit their business needs.

  • Point vendors in the direction to obtain more exposure and to be given more opportunities and exposure across the state.

  • Notify you of grants to further production with our agricultural partners, Purdue and ISDA as we learn of them.

  • Communicate class/seminars being given by our partners in the community to assist in your growth.

Barr Street located in Downtown Fort Wayne

Barr Street located in Downtown Fort Wayne


We not only offer products from the farm category, but we are also looking for bakers, artisans, unique products, and more!

We not only offer products from the farm category, but we are also looking for bakers, artisans, unique products, and more!

website and Marketing Tools

  • Each vendor has their own web page on our website to help gain exposure. The vendor’s page a picture and description, has all their phone number, social media and website. We place at the bottom of the vendors webpage a direct email link, this means the customer has a direct link to your business without further searching on their part.

  • We inspect every farm, take pictures and promote them on social media.

  • FWFM will assist vendors in building Facebook pages, offer guidance with Facebook, Instagram and other social media sites.

  • We try to provide google analytic stats on our customers and how it relates to each vendor to better serve them in developing their customer base.

  • FWFM is looking to offer classes & guidance on social media/marketing.

30 FWFM Banners are up to highlight our market throughout downtown Fort Wayne

30 FWFM Banners are up to highlight our market throughout downtown Fort Wayne

Advertising:

Is key to the success of our market we try to utilize all avenues to reach our patrons. We are continuing to explore all options.

  • Work with the city to promote our year round city with 30 banners (6 different slogans)

  • Partnering with several local organizations

  • Newspaper advertising

  • Radio

  • Fliers

  • Promotions/giveaways

  • Social Media targeted advertising and interesting subject post.

  • Listing our market on 2 dozen various calendars and another 2 dozen websites.

    Please understand it is our role to promote the market, it is up to each individual business to promote their business. We partner with our vendors and try to assist as much as we can for your growth and success.

How we evaluate the applying vendors for each market season:

  • Product Uniqueness

  • Attractive Display

  • Active Social Media

  • Active Internet Presence

  • Reputation

  • Years in Business

Still reading, sounds like you want to join us. Please fill out our application